A Behind-the-Scenes Look at a Quarterly Branding Session with CyclSt8

One of my favorite things about being a branding photographer in Louisville, KY is getting to work with businesses that truly understand the power of consistent visual storytelling. CyclSt8, a local fitness studio, has been booking quarterly branding photography sessions since they opened in the fall of 2023, and it’s been incredible to document their growth.

With each session, we capture everything they need to showcase their evolving brand—whether that’s introducing new instructors, highlighting seasonal offerings, or featuring fresh merchandise. For this Q1 2025 branding session, we focused on:

A new instructor joining the team
Content for their weightlifting class
Community-focused imagery (which is a huge part of CyclSt8’s identity)

One of the biggest benefits of quarterly branding photography is that it allows businesses to always have up-to-date content without scrambling at the last minute. It also gives me the chance to really understand the personality of each brand I work with—how they operate, what makes them unique, and how they connect with their audience.

A big thank you to CyclSt8, YogaSt8, and their amazing fitness community in Louisville, KY for letting me be part of their journey. It’s always an honor to capture the energy and authenticity that make their studios so special!

If you’ve been considering branding photography in Louisville or Nashville, whether for a one-time session or something more regular, I’d love to chat about what kind of images could help tell your story.